our warm welcome with a smile

Greetings from Cebu Pacific and welcome aboard one of the Philippines’ newest planes. We’re in a celebratory mood in December and January, and are delighted to be providing you, our guests, with even more opportunities for great-value fl ights to a growing variety of destinations!

More people than ever are fl ying, which is a further cause for celebration and indicative of growth for the entire industry, and to a larger extent, the economy.

Thanks to your continued support, we now offer the most domestic destinations, routes and fl ights in the country, and have dramatically increased our market share.

We have also added three fantastic new international destinations to our route network while still maintaining our low-cost ethos – encouraging air travel for all.

Details of our new international routes to Kuala Lumpur, Bangkok and Jakarta are in our Airline News on page 91 and 92. Also check out for our exciting feature on Kuala Lumpur on page 58.

Our newly launched infl ight magazine Smile has received a really positive reception, so much so that we even had to issue a reprint! We hope you find more cause for entertainment in this issue with our broad range of features – from our picture-led shopping special, our exploration of the mangroves in Bohol, our look at the ostrich leather industry and our in-depth interviews with Pilita Corrales and the principal dancer of the Ballet Philippines.

New routes, new features, new entertainment. Travel and enjoy!

Lance Gokongwei
CHIEF EXECUTIVE OFFICER