A warm welcome aboard this Cebu Pacificflight, and thanks for choosing to fly with us! If you’ve booked your ticket via our website, http://www.cebupacificair.com/, then thank you! You’ve made ours the biggest and most visited travel website in the Philippines today. As internet access around the country continues to grow, online booking is going to be the way we all book our trips in the future, so we’re proud to be leading the field in this game. And with more flights, increased frequencies (including our new daily flights to Bangkok) and exciting new routes being planned all the time, CEB can get you all round the country and overseas, for much less, solving all your travel needs. We’re also excited to have carried our 20 millionth passenger back in April! This is proof that more people than ever are benefitting from great deals on travel and we are definitely bringing Filipinos together.

To keep you informed and entertained on your journey, this issue of Smile celebrates different aspects of the Philippines’ culture. We start with Tim Tayag’s irreverent and affectionate guide on to how to spot a Pinoy abroad. We’re sure you might find something you can relate to and chuckle about in his regular column.

Our cover stories include the production of the intriguing alamid coffee and our amazing investigation shows how this product is set to revolutionize our coffee industry. We also ask why our textiles are not more widely appreciated and discover that it’s not through lack of beauty, skill or quality. We are producing some stunning work around the nation. As medical tourism is being pushed by the government, the Tourism

Board and participating hospitals, we check into some of the hospitals and check out what we’re doing that’s so special. You might not be surprised to learn that it’s all in the Filipino charm! Read all this and loads more, not least the results of our Amazing Smile Photography Competition. Thanks for taking part! We look forward to welcoming the lucky winners onboard soon.

Wishing you a most enjoyable flight and a fantastic time in your destination