our warm welcome with a smile
Welcome aboard Cebu Pacific Air and to a bumper-sized, jam-packed issue of Smile.
It seems like only recently we were launching our first issue of Smile magazine and beginning to add more international routes to our network. Now, six issues and 12 months later, we’ve grown from four international destinations to 12, completed our re-fleeting program and are expecting even more new planes. We’ve increased flight frequencies and have become the number one domestic airline in the country.
And things are only set to get better as more of you indulge in exciting low-cost travel to your dream destinations.
It’s true that low-cost carriers affect the entire country, so as a nation we’re becoming ever-more international. This month we start flying to Guangzhou and Macau and all our new routes are enjoying good loads, with guests flying out of the country and visitors flying in. Indeed, we’ve met people who say they came to the Philippines because they found CEB’s fares irresistible and reason enough to make them visit.
As the world opens up, so too do CEB’s tieups with different companies, enabling us to provide our guests with fully comprehensive services, for everything related to their holiday. Now we offer insurance, a co-brand credit card, event ticket booking facilities and car hire services. Our guests also have the option to pay for their tickets through Megalink ATMs. Go online and learn more about our new product offerings.
To tie-in with the current adventurous spirit of the country and of the airline, this issue of Smile celebrates adventure! Adventure in the Philippines and around the region. This is truly one of the most exciting places in the world. One of our intrepid writers goes tiger spotting in Thailand and Malaysia; our mountaineer and photojournalist highlights the ten best mountains in the country – check out the magnificent pictures on page 36. All this, plus features on Macau and Guangzhou – our two newest routes, interviews with Jackie Chan and the Filipinos taking Broadway by storm, and incredible prizes to be won.
Enjoy the adventure.
Lance Gokongwei
CHIEF EXECUTIVE OFFICER
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