Welcome to summer, and welcome onboard your Cebu Pacific Air flight, the first step on your trip away! Whether you’re flying within the Philippines to see family and friends, or you’re off on an international holiday abroad, we’re glad you’ve chosen Cebu Pacific. Our aim is to provide holidays for every Juan. This summer season, we’re encouraging more and more people to take to the skies, to see the country and explore the region.
Recent studies from UBS Investment Research, show that domestic air travel in the Philippines is growing even faster than domestic air travel in China. Cebu Pacific is not only leading the way in the country, and the region, but serving as the catalyst to the third fastest growing air travel market in the world.
In Asia, the aviation industry is blossoming, and the Philippines continues to break ground with the number of new passengers who enjoy travel by air. Cebu Pacific is proud to be the new number one airline from the Philippines to the ASEAN region, with more flights to the region than any other carrier.
On the theme of travel for everyone, this issue of Smile is about making all of our destinations accessible. Our cover story follows six locals on a 24 hour trip around their cities, Hong Kong, Bangkok, Singapore, Jakarta, Taipei and Shanghai – this issue’s cover star. We guarantee you can enjoy the regions most exciting cities without spending a fortune.
There is an abundance of festivals to enjoy this summer season, check out our Chikka pages for more details.
The rest of the issue shows you ways to get active: our intrepid writer goes dragon boating outside Manila to get you revved up for May’s dragon boating championship in Boracay; the Smile team meets the Philippines women’s beach volleyball champs to talk about their Olympic hopes for Beijing; we’ve explored the best places to go diving in Cebu and tell you which underwater creatures to look out for; and we meet the incredible cliff climbers who collect birds’ nests in Palawan, and protect their beautiful environment at the same time. All this and much more in your copy of Smile, yours to take away. Sit back, enjoy and look forward to your holiday!
Lance Gokongwei
CHIEF EXECUTIVE OFFICER
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