MEDIA INFORMATION
EFFECTIVE OCTOBER 2012
INK – making money for companies
INK Publishing publish more in flight magazines than any other publishing company in the world. We are globally recognised for producing award wining titles with out standing editorial and production values. We have a reputation for driving business for our airline and advertising customers. With 9 years of publishing experience working with major brands including CNN, Bangkok Airways, Tiger Airways, CNBC European business, easyjet, Airtran, The Diamond Trading Company, eBookers, Fiat, Orange, The Royal Bank of Scotland and Vodafone. BMED , bmibaby, Jet2, MyTravel , Siem Reap International Airways , SN Brussels, Virgin Express, VLM Airlines and Wizz Air.
| Publishing Schedules | |||
| Issue | Final Material Deadline | ||
| January 2012 | December 09 | ||
| February / March | January 6 | ||
| April | March 7 | ||
| May | April 6 | ||
| June / July | May 6 | ||
| August | July 6 | ||
| September | August 3 | ||
| October | September 7 | ||
| November | October 10 | ||
| December | November 9 | ||
Production Details
• Digital File Formats – to be supplied on CD or by email in high resolution PDF or jpeg format.
• PDF saved in 150lpi line screen 4 colour.
• Images used must be saved in CMYK and high resolution at 400dpi.
• Files must be supplied as single pages.
• Full Page Advertisements must be created to include 3mm bleeds when required.
• Crop marks must be outside the bleed area.
• All fonts, images and logos must be embedded.
• Please Add 3mm bleed all round for Double Page Spread and Full Page Ads.
• For Double Page Ads please Add 5mm Bleed into the gutter as allowance for perfect binding.
• Keep all text and logos at least 10mm away from all edges.
Sales contact
| Mohan Gopal Publisher +65 8163 5385 |
Jil North Inflight Media Manager +65 6302 2464 +65 9234 6384 +63 927 7453547 jil.north@ink-global.com |
Bong Dy-Liacco Inflight Media Manager +65 6302 2376 +65 9751 4957 +63 916 4619297 bong.dy-liacco@ink-global.com |
|
Andrew Lugtu |
Kriztel Lorbes Inflight Media Manager +65 6506 1420 +65 9370 5312 kriztel.lorbes@ink-global.com |
|
| Email: smile@ink-global.com | ||
Production contact
Serene Wong
Tel: +65-6324-2386 Fax: +65 6491 5261
Email: serene.wong@ink-global.com
89 Neil Road #03-01, Singapore 088849

Making money for you by delivering high spending travellers
Cebu Pacific is the Filipino travellers’ first choice for domestic travel. It brings together people through affordable air fares and reliable service. The passengers take advantage of the great “go” savings meaning that they can travel to many more of the airlines’s 49 destinations Cebu Pacific flies to, and will then have more money to spend during their stay.
Cebu Pacific enhances the quality of life of the communities they serve and are an active partner in the nation’s commercial progress by increasing the numbers of tourists spending money in the Philippines.
Fun and Passion
Is the largest domestic carrier in the Philippines. Launched in March 1996 they were the first to pioneer the “low fare, great value” air fare and service. 237 flights daily to local & international routes, Cebu Pacific is a young organization with big plans for expansion. Who considers its people as one of its most important assets. It combines years of skills, knowledge, experience and excellent service records in every facet of the airline industry.
The Cebu Pacific Spirit is defined as a compelling passion to treat all customers and each other with a true heart and soul for service. Famous for their on time performance, schedule reliability, warm and caring service and a smooth, comfortable flight.

The Reader – your customers, a truly captive audience
The magazine provides a unique environment for advertisers to effectively communicate to an affluent and captive audience. Every issue is read by over 850,000 passengers. With no distractions passengers have little else to do apart from sit back and enjoy the editorial and see the advertisements
MARKET PROFILEGender Age Nationality Job level Purpose of flight Spending power Distribution of Smile |
The magazine – an effective communication channel
The in-flight magazine is a showcase for all things great about the Philippines, providing independent and authoritative travel information on the Philippines and Cebu Pacific Air’s international destinations. Delivered in a lighthearted fun style are relevant stories of interest to the traveller. Its contents reflect its reader: vibrant, savvy, fun & intelligent. It includes lifestyle, business news, event information, destination stories, fashion, & shopping columns. Chikka features the latest talking points, and lets you in on local events and festivities, while our destination guides give you even more reasons to travel. The magazine is produced to the highest creative and production standards, with over 100 pages of top-notch editorial and stunning, contemporary design on high quality paper.
Published monthly
a. January
b. February-March
c. April
d. May
e. June-July
f. August
g. September
h. October
i. November
j. December
Why should you include it as part of your marketing campaign?It will make money for your company! - A targeted channel of communication to potential and existing customers |

