Be a Star in Smile

Advertising

MEDIA INFORMATION

EFFECTIVE OCTOBER 2012

INK – making money for companies

INK Publishing publish more in flight magazines than any other publishing company in the world. We are globally recognised for producing award wining titles with out standing editorial and production values. We have a reputation for driving business for our airline and advertising customers. With 9 years of publishing experience working with major brands including CNN, Bangkok Airways, Tiger Airways, CNBC European business, easyjet, Airtran, The Diamond Trading Company, eBookers, Fiat, Orange, The Royal Bank of Scotland and Vodafone. BMED , bmibaby, Jet2, MyTravel , Siem Reap International Airways , SN Brussels, Virgin Express, VLM Airlines and Wizz Air.

Publishing Schedules
Issue   Final Material Deadline  
January 2012   December 09  
February / March   January 6  
April   March 7  
May   April 6  
June / July   May 6  
August   July 6  
September   August 3  
October   September 7  
November   October 10  
December   November 9  

Production Details

• Digital File Formats – to be supplied on CD or by email in high resolution PDF or jpeg format.
• PDF saved in 150lpi line screen 4 colour.
• Images used must be saved in CMYK and high resolution at 400dpi.
• Files must be supplied as single pages.
• Full Page Advertisements must be created to include 3mm bleeds when required.
• Crop marks must be outside the bleed area.
• All fonts, images and logos must be embedded.
• Please Add 3mm bleed all round for Double Page Spread and Full Page Ads.
• For Double Page Ads please Add 5mm Bleed into the gutter as allowance for perfect binding.
• Keep all text and logos at least 10mm away from all edges.

Sales contact

Mohan Gopal
Publisher
+65 8163 5385
Jil North
Inflight Media Manager
+65 6302 2464
+65 9234 6384
+63 927 7453547
jil.north@ink-global.com
Bong Dy-Liacco
Inflight Media Manager
+65 6302 2376
+65 9751 4957
+63 916 4619297
bong.dy-liacco@ink-global.com

Andrew Lugtu
Inflight Media Manager
+65 6506 6184
+65 8518 4984
+63 926 669 0197
andrew.lugtu@ink-global.com

Kriztel Lorbes
Inflight Media Manager
+65 6506 1420
+65 9370 5312
kriztel.lorbes@ink-global.com

 

Email: smile@ink-global.com

Production contact

Serene Wong
Tel: +65-6324-2386 Fax: +65 6491 5261
Email: serene.wong@ink-global.com
89 Neil Road #03-01, Singapore 088849

Making money for you by delivering high spending travellers

Cebu Pacific is the Filipino travellers’ first choice for domestic travel. It brings together people through affordable air fares and reliable service. The passengers take advantage of the great “go” savings meaning that they can travel to many more of the airlines’s 49 destinations Cebu Pacific flies to, and will then have more money to spend during their stay.

Cebu Pacific enhances the quality of life of the communities they serve and are an active partner in the nation’s commercial progress by increasing the numbers of tourists spending money in the Philippines.

Fun and Passion

Is the largest domestic carrier in the Philippines. Launched in March 1996 they were the first to pioneer the “low fare, great value” air fare and service. 237 flights daily to local & international routes, Cebu Pacific is a young organization with big plans for expansion. Who considers its people as one of its most important assets. It combines years of skills, knowledge, experience and excellent service records in every facet of the airline industry.

The Cebu Pacific Spirit is defined as a compelling passion to treat all customers and each other with a true heart and soul for service. Famous for their on time performance, schedule reliability, warm and caring service and a smooth, comfortable flight.


The Reader – your customers, a truly captive audience

The magazine provides a unique environment for advertisers to effectively communicate to an affluent and captive audience. Every issue is read by over 850,000 passengers. With no distractions passengers have little else to do apart from sit back and enjoy the editorial and see the advertisements

 

MARKET PROFILE

Gender
Male: 44% * Female: 56%

Age
0-18 yrs old: 2% * 19-25 yrs old: 16 % *25-35 yrs old: 41% * 36-45 yrs old: 22%

Nationality
89% Filipino * 11% Foreign (American *European *Chinese *Indonesian *Malaysian *Singaporean *Taiwanese)

Job level
69% decision makers*senior executives (Owner-Partner-Director *Finance-Director-Treasurer *Middle-Senior Manager *Government-Diplomat *Professional *Technical)

Purpose of flight
Business:30% *Relaxation:29% *Sightseeing:22% *Shopping:18% *Sports Activity:5% *Medical:2%

Spending power
70% credit card holders

Distribution of Smile
33 domestic flights*16 international flights*9 Major coffee shop partners: *Starbucks (320 shops) *Bo’s Coffee (40 shops) *Azure (2 shops) *Via Mare (20 shops) *Gloria Jean’s (40 shops) *UCC (25 shops) *Delifrance (25 shops) *Figaro (70 shops) *Coffee Bean (25 shops)

The magazine – an effective communication channel

The in-flight magazine is a showcase for all things great about the Philippines, providing independent and authoritative travel information on the Philippines and Cebu Pacific Air’s international destinations. Delivered in a lighthearted fun style are relevant stories of interest to the traveller. Its contents reflect its reader: vibrant, savvy, fun & intelligent. It includes lifestyle, business news, event information, destination stories, fashion, & shopping columns. Chikka features the latest talking points, and lets you in on local events and festivities, while our destination guides give you even more reasons to travel. The magazine is produced to the highest creative and production standards, with over 100 pages of top-notch editorial and stunning, contemporary design on high quality paper.

Published monthly

a. January
b. February-March
c. April
d. May
e. June-July
f. August
g. September
h. October
i. November
j. December

Why should you include it as part of your marketing campaign?

It will make money for your company!

- A targeted channel of communication to potential and existing customers
– A unique environment in which to communicate your message
– no one can get off the plane and you will have their interrupted attention
– The only in flight entertainment – so your message is seen with no other distractions
– 580,653 readers per issue – maximum exposure of your brand
– Exclusively available on all of Cebu Pacific’s flights
– Excellent editorial and production qualities – guarantee people will read the magazine and see your advertisement
– Very cost effective medium to advertising